These high-fashion photos were taken with an iPhone, here's how you can too
Fashion photographs were once left to the professionals, the likes of Annie Leibovitz, Bruce Weber or Steven Meisel.
But tech has made the art form a democratic one. Now anyone with an iPhone can create an entire editorial story.
The August issue of beauty magazine Allure, which just hit stands, published dozens of photographs, which were taken with an iPhone 6 Plus without Photoshop or any photo apps. The editorial highlighted '70s trends, styled and photographed by celebrity hairstylist Chris McMillan.
IMAGE: ALLURE, CHRIS MCMILLAN
"It was really unusual to produce a story on the iPhone, and it was especially unusual that they were produced by someone who wasn’t a photographer," explains Allure Editor in Chief Linda Wells. "But what made me want to pursue this is exactly that — for this hair story, Chris would be focused on the hair. Yes, it was a risk, but I wasn’t worried about it at all."
IMAGE: ALLURE, CHRIS MCMILLAN
The result was a shoot that Wells says wasn't only economical but accessible.
"It’s changed the way people create and consume information, and I think it’s causing the most fertile time in our business. I’ve gotten some great ideas from Instagram," she says.
IMAGE: ALLURE, CHRIS MCMILLAN
It's not the first time the iPhone's camera was used in a big way. Not only has Apple utilized iPhone photography for its own ad campaigns, but other fashion brands have as well. Burberry used an iPhone to capture its entire spring/summer 2014 runway show with the iPhone 5S. For this month's O Magazine, Oprah Winfrey posed in front of an iPhone 6 for three published photographs.
IMAGE: ALLURE, CHRIS MCMILLAN
How to create magazine-level photographs with your iPhone
Below are the best tips for achieving your own magazine-ready mobile photography. We've even listed the best apps to download to take you to that next level.
IMAGE: ALLURE, CHRIS MCMILLAN
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The sensor on the iPhone allows for HDR or "high-dynamic-range," an extra push for even more vibrant photos. The idea here is to replicate what the human eye sees and to get a lot more luminance.
IMAGE: ALLURE, CHRIS MCMILLAN
You're in a dark alley at midnight up to nothing good. Your model muse (a.k.a. your girlfriend) is ready to pose but is shrouded in terrible low light. Simply use the smart slider to adjust brightness in the preview pane with a simple slide, to find just the right lighting for your photo.
IMAGE: ALLURE, CHRIS MCMILLAN
Most iPhones may come with only 8MP. But what if you want to blow your photograph into, say, a billboard on Sunset Blvd.? High-resolution Panorama Pano mode lets you take higher-res panoramic photos at up to 43MP. You can also use dynamic auto exposure as you shoot to capture your most epic shots with incredible clarity. Just tap the arrow on the right-hand side in the Camera app to take the panorama from right to left.
IMAGE: ALLURE, CHRIS MCMILLAN
No need to use Instagram to filter out your photographs. Fine-tune your edits with Apple's own — some of which are superior to the photo sharing app.
IMAGE: ALLURE, CHRIS MCMILLAN
Chances are that if you've zoomed in too far or drank a little too much coffee, your iPhone photos are less than clear. For these instances, use the optical image stabilization (iPhone 6 Plus only) feature. It will deliver the best photographs, especially in low-light settings.